Internet Marketing

03 November 2005   

AdWords Answer

Read Question of Long Display URL In Google AdWords

Hello Jim,

Thank you for your email regarding your Display URL.

The Display URL for each AdWords ad is limited to 35 characters. As you mentioned, this character limit may prevent you from displaying the actual URL of your site in your ad.

You may consider using a shortened version of your URL, such as your homepage. Please be sure that your Display URL accurately represents your Destination URL, the page within your site to which users are taken via your ad.

Also, please note that your Display URL must be an actual web address, appearing in the form of a valid URL. It must include the extension (such as .com, .net, .org, etc.). It doesn't need to include the prefix (such as http:// or www).

For example, since the Display URL '' is longer than 35 characters, I suggest changing your Display URL to '' As long as your Destination URL links to a page within the domain ',' this is acceptable per our Editorial Guidelines.

After making any changes to your Display URL, save your ad. This automatically submits your ad back to us for review. We appreciate your effort in complying with our Editorial Guidelines.

You can review our guidelines at:

If you have additional questions, please visit our Help Center at to find answers to many frequently asked questions. Or, try our Learning Center at for self-paced lessons that cover the scope of AdWords.

We look forward to providing you with the most effective advertising available.


The Google AdWords Team

Want more info on AdWords? Check out the official AdWords Blog, "Inside AdWords," at to get the latest news, information and tips.

Read Question of Long Display URL In Google AdWords

Answer was provided on 11/03/05
Jim Warholic, Professional Web Services Internet marketing services, Online advertising strategies, and Web branding solutions for B2B and B2C Businesses.

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